Cookie Policy
Last updated: 11 November 2026
About this policy
This Cookie Policy explains which cookies and similar technologies appcheck-ng.com uses, why we use them, and how you can control them. It applies to everyone who visits our website.
The website is operated by AppCheck Ltd, a company registered in England and Wales (company number 06888174), whose address is Unit 1, Centre 27 Business Park, Bankwood Way, Birstall, WF17 9TB. For more about how we handle personal data, please read our Privacy Policy.
What are cookies?
Cookies are small text files that a website saves on your device when you visit. They let the site remember things about your visit, such as your preferences, or recognise you when you come back.
Some cookies are set by us (first-party cookies). Others are set by the services we use, such as Google or LinkedIn (third-party cookies). We also use similar technologies, such as your browser’s local storage and mobile ad identifiers, which work in much the same way. In this policy, “cookies” covers all of these.
How we use cookies and your choices
We only use cookies that are not strictly necessary if you agree to them. When you first visit, our cookie banner asks for your choice. Until you choose, only necessary cookies are used.
You can accept all cookies, decline them, or choose by category under “Cookies settings”. You can change your mind at any time using the Cookie Settings button on our website.
| Category | What it does | Needs your consent? |
|---|---|---|
| Necessary | Keeps the site working and secure, and remembers your cookie choice | No |
| Analytics | Helps us understand how visitors use the site so we can improve it | Yes |
| Advertisement | Used for ads personalisation and ad measurement. Uses cookies and mobile ad identifiers to show you personalised and non-personalised adverts and to measure how they perform | Yes |
| Functionality | Runs extra features, such as our website chat | Yes |
The durations below are the longest a cookie lasts. Cookies may be removed sooner if you clear them or withdraw consent.
Necessary cookies
These are needed for the website to work and to remember your cookie choice. They do not track you for analytics or advertising, so they are used without consent.
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | Cookie | 6 months | Remembers which cookie categories you accepted or declined |
| __cf_bm | Cloudflare | Cookie | 30 minutes | Helps protect the site from malicious bots |
| _GRECAPTCHA | Google reCAPTCHA | Cookie | 6 months | Protects our forms from spam and automated abuse. Set when a form is shown |
| elementor | Elementor (WordPress) | Local storage | Persistent | Stores settings the website needs to display pages correctly |
| wpEmojiSettingsSupports | WordPress | Session storage | Session | Checks whether your browser can display emoji |
Our forms, such as “Request your free scan”, use Google reCAPTCHA to check that a real person is filling them in. To do this, reCAPTCHA sends information about your device and how you use the form to Google. Google’s Privacy Policy and Terms of Service apply.
Analytics cookies
These help us understand how visitors find and use our website, such as which pages are popular and where people leave. They are only used if you accept Analytics cookies.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
| __hstc | HubSpot | 6 months | Tracks visits: first visit, last visit, current visit and session count |
| hubspotutk | HubSpot | 6 months | Identifies your browser so form submissions can be linked to your visits |
| __hssc | HubSpot | 30 minutes | Tracks the current session and page views within it |
| __hssrc | HubSpot | Session | Detects when you restart your browser, to count a new session |
| _ga | Google Analytics | 13 months | Distinguishes visitors to count visits and measure site usage |
| _ga_<container-id> | Google Analytics | 13 months | Keeps track of your session and page views for our analytics property |
| _ce.s | Crazy Egg | 1 year | Identifies a recorded visit, including start time |
| _ce.clock_data | Crazy Egg | 1 day | Stores the time difference between your browser and Crazy Egg’s server |
| _ce.irv | Crazy Egg | Session | Records whether you are a returning visitor |
| _ceir | Crazy Egg | 1 year | Records whether you have visited the site before |
| cebs, cebsp_ | Crazy Egg | Session | Track the current session internally |
Crazy Egg creates heatmaps and anonymised recordings of how visitors move around our pages. It does not record keystrokes, so it does not capture anything you type into forms. See Crazy Egg’s cookie list for more detail.
Advertisement cookies
These cookies are used for ads personalisation and ad measurement. If you accept Advertisement cookies, we and our advertising partners, Google and LinkedIn, use cookies and mobile ad identifiers to show you personalised and non-personalised AppCheck adverts on other websites and apps, and to measure how well those adverts work. Personalised adverts are based on your visits to our website. Non-personalised adverts are based on general information, such as the content of the page you are viewing or your approximate location. If you decline, these cookies are not used.
| Name | Provider | Set on | Duration | Purpose |
|---|---|---|---|---|
| _gcl_au | Google Ads | appcheck-ng.com | 3 months | Measures conversions from our Google adverts |
| IDE | Google (DoubleClick) | doubleclick.net | 13 months | Used by Google to show and measure relevant adverts |
| test_cookie | Google (DoubleClick) | doubleclick.net | 15 minutes | Checks whether your browser accepts cookies |
| li_fat_id | appcheck-ng.com | 30 days | Links visits from LinkedIn adverts to actions on our site | |
| bcookie | linkedin.com | 1 year | Identifies your browser to LinkedIn | |
| lidc | linkedin.com | 24 hours | Selects which LinkedIn data centre handles your request | |
| li_gc | linkedin.com | 6 months | Stores your consent choices for LinkedIn cookies | |
| li_sugr | linkedin.com | 3 months | Helps LinkedIn match your browser for advertising | |
| UserMatchHistory | linkedin.com | 30 days | Syncs advertising IDs for LinkedIn Ads | |
| AnalyticsSyncHistory | linkedin.com | 30 days | Records when LinkedIn last synced analytics data |
Cookies set on Google and LinkedIn domains are controlled by those companies. When you consent, Google may use your personal data for ads personalisation and measurement. To learn how Google uses your data, visit How Google uses information from sites or apps that use its services. You can also read Google’s advertising policy and LinkedIn’s Cookie Policy.
Functionality
These run extra features on our website. At the moment this is our website chat, provided by Leadoo, which appears as “Chat to us!”. It only loads if you accept Functionality cookies. If you decline, the chat is not shown. If you use the chat, Leadoo stores a transcript of your conversation. Our Privacy Policy explains how we handle it.
Leadoo uses your browser’s local storage rather than cookies:
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| ld_id | Leadoo | Local storage | Persistent | Identifies your browser so the chat can continue a conversation |
| ld_session_id | Leadoo | Local storage | Persistent | Identifies your current chat session |
| ld_session_origin | Leadoo | Local storage | Persistent | Records the page where your chat session started |
| ld_env | Leadoo | Local storage | Persistent | Stores chat settings needed to load the chat correctly |
Other local storage
If you accept Advertisement cookies, Google Ads also stores _gcl_ls in local storage. It does the same job as the _gcl_au cookie: measuring conversions from our Google adverts.
Local storage items do not expire automatically. They are removed when you clear your browsing data.
Changing your cookie choices
You can change or withdraw your consent at any time. Click the Cookie Settings button on our website to reopen the cookie banner, then accept, decline or adjust each category. Withdrawing consent is as easy as giving it, and doesn’t affect anything that happened before you changed your choice.
You can also block or delete cookies in your browser settings:
Blocking all cookies may stop parts of our website from working, including remembering your cookie choice.
To opt out of Google Analytics on every website, you can use Google’s opt-out browser add-on. You can manage Google ads personalisation in your Google My Ad Center settings, and LinkedIn advertising preferences in your LinkedIn ad settings.
Changes to this policy and contact
We review this policy whenever we add or remove a tool that uses cookies, and at least once a year. When we make changes, we update the date at the top of this page.
If you have questions about this policy or how we use cookies, please contact us:
- Email: privacy@appcheck-ng.com
- Post: AppCheck Ltd, Unit 1, Centre 27 Business Park, Bankwood Way, Birstall, WF17 9TB
You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.